Now that weve had our dose of reality check, lets move on to what must be DONE. Broadly, youd want to apply the 50% Rule recommended in Traction. Spend 50% of your time on product development and 50% on traction development where traction = the measurable evidence of customer demand, e.g. the number of app downloads or the number of sales transactions. The primary goal of ExPD is to r... https://jigsawmarketingltd.co.uk/