Gone are the days of relying solely on catalogs and cold calls to win B2B customers. In the digital age, understanding b2b buyer behavior is the key to success. Our recent B2B Buyer Behavior study uncovers all the crucial insights necessary for a B2B business to take its consumer understanding to the next level. https://borderlessaccess.com/blog/a-deep-dive-into-the-b2b-buyer-behaviour/