Abstract It is a common perception that circular economy (CE) principles positively influence the servitisation strategy. The firms improve their productivity and resource/energy efficiency by engineering functional efficacy in a sustainable product. However. the managerial practices that support this distinctive business model (BM) are relatively sparse despite their liaisons. https://safeersappliancers.shop/product-category/bosch-cfa634gs1b-serie-8-900-watt-microwave-built-in-brushed-steel/