In marketing literature there is actually very poor evidence of how ad liking works to build its impact on memorial response to ad pressure. This study investigates the problem of the existence of carryover effects of ad liking on recall. by modelling the dynamic patterns of recall. ad pressure and liking by means of the specification of an augmented Koyck-type model and provides a me... https://midwaysportes.shop/product-category/compression-shorts/